ABSTRACT:
Information technology (IT) is becoming a vital instrument for contemporary companies, transforming their operations and ability to compete on a worldwide scale. This study examines the complex relationships between IT and organizational performance, emphasizing the ways in which IT fosters change and improves productivity, creativity, and strategic thinking. IT makes process automation possible, which streamlines operations and lowers expenses related to labor-intensive tasks. Integration of IT systems improves data management, supply chain efficiency, and operational agility, resulting in increased production and shorter response times. Information technology is more than just a support role; it is a strategic enabler that improves overall organizational business success. Businesses that properly use IT skills can achieve long-term development, competitive advantage, and resilience in an increasingly digital and interconnected world. IT provides corporate intelligence and real-time data analytics capabilities that enable decision-makers. It is very important to understand that the ability to make well-informed decisions is facilitated by information technology, which enables businesses to spot development possibilities, react swiftly to shifting market conditions, and allocate resources as efficiently as possible. This review paper presents an overview of how IT affects organizational business performance, focusing on its critical role in promoting efficiency, innovation, customer-centricity, and strategic agility. As businesses traverse the digital landscape, understanding and harnessing IT's transformative potential is critical for establishing long-term success and market leadership.