ABSTRACT:
The rapid advancement of Internet of Things (IoT) technologies has spurred significant innovations in maritime and road transportation, including the emergence of drone delivery services. This study investigates the key determinants influencing consumer willingness to adopt drone delivery in an emerging economy, focusing on four critical factors: personal innovativeness, outcome expectancy, positive anticipated emotions, and perceived risk. Using data collected from a structured questionnaire survey in Vietnam, we employed correlation analysis and structural equation modeling (SEM) to evaluate valid observations.Our empirical results reveal that outcome expectancy and personal innovativeness significantly enhance consumer aptitude and positive anticipated emotions, with outcome expectancy exhibiting the strongest impact. Furthermore, these factors indirectly affect willingness to use drone delivery by fostering favorable consumer attitudes and emotional expectations. Notably, perceived risk acts as a moderator, weakening the relationship between consumer aptitude and adoption willingness, though its direct effect on emotions and behavioral intention remains statistically insignificant. These findings provide valuable insights for businesses and policymakers seeking to promote drone-based logistics in emerging markets, highlighting the importance of addressing consumer expectations and innovativeness while mitigating perceived risks.
Cite this article:
Achitya Srivastava, Arpit Dubey, Dev Prakash, Surendra Kumar (2025), Development and Implementation of an Advanced Air Delivery Drone System for Efficient and Autonomous Logistics Solutions, Spectrum of Emerging Sciences, 5 (1) 23-30, 10.55878/SES2025-5-1-5DOI: https://doi.org/10.55878/SES2025-5-1-5